Project Traslochi Di Fazio

For Traslochi Di Fazio, we developed a communication strategy based on four key pillars:

TRANSPARENCY AND PROFESSIONALISM
The landing page immediately communicates the company’s core values through clear and direct messages. The claim “Stress-free moving” instantly positions the company as the solution to the typical problems faced by those who need to move.

SPECIFIC TERRITORIAL COVERAGE
We created dedicated sections to highlight detailed geographic coverage: “Moving services in Chieti and province” and “Moving services in Pescara and province,” including all the municipalities served. This strategy improves local search engine positioning.

SERVICE DIVERSIFICATION
The landing page clearly presents the three main services: - Residential and commercial moving - Furniture assembly of all kinds - Custom-made artisanal carpentry

SOCIAL PROOF THROUGH TESTIMONIALS
We integrated authentic reviews that highlight professionalism, punctuality, and attention to detail — crucial elements for this type of service.

TECHNICAL ELEMENTS AND DESIGN

From a technical standpoint, the landing page was optimized to ensure:

RESPONSIVE DESIGN
Considering that many moving service searches are made from mobile devices, the landing page is fully responsive and optimized for all screen sizes.

STRATEGIC CALL-TO-ACTIONS
The WhatsApp button is strategically positioned to facilitate immediate contact, leveraging users’ preference for this communication channel.

LOCAL SEO OPTIMIZATION
The content is optimized for local searches, including specific keywords related to the territory and services offered.